Rural lifestyle – the next trend in tourism trade?
The world can change fast, as recent months have shown us. Whether it will ever be the same than before COVID-19 pandemic, remains to be seen. Nevertheless, it profoundly changed the tourism sector worldwide. At least for the foreseen future, it seems that the time for mass tourism and attractions for large customer groups is the past. At the same time small, “un-tact” and private tourism destinations and products have raised the interest among new customer groups. Now, more than ever, there is a market demand for attractive tourism products that base on nature, small-scale production, authentic lifestyle and sustainability. These are all attributes that can be easily associated with rural tourism.